[Be Awear] Hershel Supply Co. Releases Lookbook Video for Fall’12 Collection

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With the Fall season around the corner, its time to re-up on a new Hershel Supply Co. bag. While the brand dwells at the peak of their popularity on a global scale, Hershel Supply recently broaden their product outputs with newly updated classics and sequenced staple pieces in their Fall ’12 Lookbook video. After being a participant in the Project Tradeshow, Hershel Supply finally debuted their Fall/Winter 2012 pieces.

Inspired by rolling hills, ocean waves, and endless campfire nights, the video captures a love struck couple strolling and sitting next to a fire with band Blind Pilot as their soundtrack. The crisp air, quiet breeze, and unpredictable weather guides the story that is inspired from the brand’s seasonal affairs with the vast ocean and surrounding mountains. The grungy folk scenes and acoustic romances set against a golden sunset backdrop reflects the brand’s attitude through an indie-like music video.

The visual highlights Hershel‘s attention to details and choice of quality material through their assortment of backpacks, duffels, messenger bags and totes, and notebook and IPad sleeves. The collections cool weather bag, which is unveiled in the video lookbook,  patterns after colors in conjunction to lower temperatures, thus elaborating on Hershel‘s style and affordability.

Check out the Fall’12 Lookbook here…

Herschel Supply Fall 2012 Lookbook Video from Herschel Supply Co. on Vimeo.