Los Angeles lifestyle brand Popular Demand highlights its Holiday Collection with the release of its video in collaboration with Young California.
Unlike any lookbook before, the video features a selection of California’s hottest rappers performing a mix of their current singles. The featured artists include Problem, Clyde Carson, Sage the Gemini, Roach Gigz and Skeme. Directed by Suj, the video also has cameos from longtime supporters of the brand including Ty Dolla $ign, Freddie Gibbs, Starting Six, DJ Amen, Prince Sole, Myles Brown, Tory Lanez and more.
The collection is another important step in the rapid growth of Popular Demand. Holiday 2012 includes hoodies and crewnecks with high-density prints, multiple t-shirts with authentic snakeskin feels and an 30″ x 18” satin Cheetah Flag bandana.
Since launching in February, the brand been worn by the industry frontrunners like Diddy, Future, T.I., 2 Chainz, Chris Brown, Game and Justin Bieber. The Popular Demand Holiday Collection is now available on www.populardemandshop.com