[Be Awear] Start Up Freshness: Haer Brain Schemes

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Unique is how I would describe Haer Brain Schemes in one word. This brand’s originality and precise craftmanship with each design adds an extra energy into the abnormal creations.  The interesting collection has grown from just a t-shirt brand to a consistent fan favorite of steez. Check out our Start Up Freshness interview with Haer Brain Schemes.

How would you describe your brand in 4 words?

ORIGINAL . INTELLIGENT . CONSISTANT . RELEVANT

What’s the most interesting feature about the brand?

Every design is relevant to either my generation and or my childhood influences and forms of inspiration to become an artist. Most themes and collections will be inspired by some random thing in my life that sparked a chain of ideas for research or creative experimentation. All original artwork starting with a hand drawn sketch or blueprint for layout.

What void in the industry does your brand fill?

The lack of Originality and capitalization on “Inspiring” my following to “Appreciate” the craftsmanship behind the design work put into each piece of apparel. So I guess since I consider myself more of a freelance artist I reach to inspire other artists to broaden their horizons on how to make currency off of their special gifts.

What is your biggest source of inspiration outside of fashion? 

Random stuff, cartoons, movies, little kids conversations, my friends, lyrics from my favorite songs.

How do you stand out in a sea of start-up brands? 

I have most of my ideas written in notebooks from years back that i had no idea of what to do with before I started Haer Brain Schemes. Coincidence and Strategy separate me from the other Brands who strive to be relevant.

Would you give a percentage of your brand to an investor? Why or why not?

Yea depending on the percentage asked and the consistency of the Investment because I’ll surely have other brands/projects to keep moving forward and there’s much opportunity to be shared.

If you could choose an ideal model for your brand, who would it be?

Everybody I’m a fan of for their own creativity or projects that inspired me in some way.

Where can your clothing be purchased?

www.haerbrainschemes.com , only online for now. In the future you can expect my threads in select boutiques, but for now hit up the website.