Our latest feature for Start Up Freshness from Pittsburgh, PA called Penny Candy. Their brand is definitely pretty dope. As soon as I seen their C-Bear design along with the Upper Deck logo re-creation, I felt like a kid on a Saturday morning watching cartoons trading cards with my brother. The tight re-designs around iconic themes is a great starter to building this brands awareness.
How would you describe your brand in 4 words?
Weird, Fun, Dope, New
What is the motive behind your brand?
We just like putting out dope shirts/hoodies with good quality. It’s everything I like to see on a shirt. I mean why not create your own visuals instead of wearing others.
What’s the most interesting feature about the brand?
That we’re touching things that hasn’t or yet been touched. I think we’re ahead of time, but like that it will always catch up and become a trend.
What void in the industry does your brand fill?
I’m not sure what void it fills? I mean I like how we’ve filled it a little bit with some of the cartoonish/fun designs that Iceberg History used to do. Iceberg History is one of my favorite brands of all time so I guess if anything I would try to fill that void in the part of the industry.
What is your biggest source of inspiration outside of fashion?
Skating, but that sounds so typical, but I mean the fact that me and my brother both skated, and I try to still, has the biggest influence on me. The reason is when you grow up in that environment; you look at everything very different than other people. Like you don’t look at a set of steps like someone who doesn’t the same, or a rail, or a bank, or even a table, everything is an obstacle, and I think by skating that it helped me have a total different aspect on certain things in life than, how do you say a normal person I guess.
How do you stand out in a sea of start-up brands?
Keeping it consistent, new, uh perfecting our craft, and just keep working. I’m pretty there’s only so much you can do, but as long as you keep it going that’s what will make you stand out.
Would you give a percentage of your brand to an investor? Why or why not?
Depends on how much of the percentage they are taking. I mean I can’t really say yes or no because like you build your own business , and then if you’re lucky enough to catch the eye of an investor, more thank likely he’ll have majority of the percentage, But businesses need money to stay afloat, and if the figures are right. That’s a tough one.
If you could choose an ideal model for your brand, who would it be?
I don’t know, I like using my friends, and local artists right now. It would probably be someone totally left field though. I like being random, because I’m random as shit, so when it does happen you guys are going to be surprised.
Where can your clothing be purchased?
They can be purchased on our website, which is www.pennycandy.bigcartel.com , you can also hit us up on Twitter if you have any interests at @_PennyCandy