Interview by Thomas Agnew
The Stay Dirty crew has been grinding hard and is almost officially been out for a year. Since it’s beginning though they’ve paved their way into a respectable brand. Quality mixed with great marketing has made them someone to keep your eyes on.
How long has Stay Dirty been established and what were your main points of starting up the brand?
Stay Dirty has been established since December 10, 2010. We’re Celebrating our one year anniversary with a special collection, releasing December 10.
When we started this brand we had one thing in mind. Dope clothes that we want to wear. I put a lot of thought into the name, design, and concept behind the brand. Stay Dirty means to disregard all opinions. Do what you want, be yourself, and don’t worry about what anyone else thinks. Stay dirty.
Being at the young age of 16 when the brand was started, was there any doubt in what you could accomplish and how did you prepare yourself for the competition?
I had my doubts in the company at times, but my friends and family let me know that I could make it happen. I made sure we’d have something new and different to offer. We promised dope clothes, for a dope culture.
You have Tees, Tanks, Crews, Hoodies, Snapbacks, and more. What is it that makes you stand out from other clothing brands that create the same?
Standing out is a hard thing to do in this industry with so many up & coming clothing lines out there. We try and do things that you haven’t seen before. Our custom made snapbacks and pocket tees are an example of our uniqueness.
How do you feel about the route of putting your clothing on an established person’s back VS. people just plain respecting the design and effort put into your clothing brand as showing that you’re a great brand?
We have just as much love for an everyday customer as we do for an icon in the media. Its always dope seeing your shirt or hat in a music video, photo, or tour footage, but no matter who wears it, its building our brand and getting us out there.
Describe the inspiration your current collection. Upcoming collection?
For all of our collections, we are inspired by a variety of things. We don’t limit ourselves. From vintage photos to retro sport logos, we put the ‘stay dirty’ spin on anything and make it a classic. Our upcoming collection is inspired by the 90s hip hop scene. It’s going be dope. Trust.
What are some of your favorite products that you have created?
Some of our favorite products are the pocket tees. They’ve been selling like crazy, since we dropped them. Another hit was the collaboration hoodie we did with MANN.
Since your first collection launched, what would you say has improved the most?
Since our first collection dropped, we’ve really improved everything. Marketing, quality, creativity, you name it. We try our best to build a fan base around the brand. Stay dirty is a crew now. Multiplying every day.
Where can your products be purchased?
You can buy our entire collection on our online store, www.shopstaydirty.com.
What can we expect from Stay Dirty Clothing? Any upcoming special projects? Collaborations?
You can expect to see stay dirty in retailers very soon. Our winter line is mad dope, so look out for that. We got some collabs coming too; check the site for some news on that.
Follow Stay Dirty on Twitter at https://twitter.com/#!/STAYDIRTY
Shop at http://www.shopstaydirty.com/