By Nicole Kyser
Unique. One of a kind. Different. How many times have you read a clothing brand’s mission statement and felt this statement was ungenuine? Have you browsed an online boutique and thought “Where is all the exclusive stuff?” With an overload of new clothing brands emerging and the revamping of established clothing brands, trendsetters are looking toward fashion that has a purpose. Not only does one’s clothing have to have a purpose, but it has to speak to the wearer as a piece of art would. Wearable art is fresh and unique. Wearable art is Unkommon Kolor.
The creators: Blue and Jeremy, two artists with a shared vision to come together to create wearable art for “anyone that is cool, but not mainstream.”
Bryan Blue, one half of the Unkommon Kolor mind, started out doing one of one custom artwork with a niche for hand painted sneakers. Furthering this level of art, Blue teamed up with another party to form Unkommon Kolor in the summer of 2008, however this union would soon dissolve. It wasn’t too long before Blue would link up with Jeremy Biggers, a designer with avid experience with painting and photography.
Now with a team that boosts 6 amble members with backgrounds in design, sculpting, styling, and marketing, this Dallas, Texas clothing brand caters to people who “enjoy the essence of art, hip hop, and streetwear culture.”
They aren’t the hype beast kind you would find trying to just cop the latest fashion because they heard it in a song. Not to say anything is wrong with that, but that isn’t what we are in it for,” says Marcus Young, Unkommon Kolor’s marketing/PR representative.
As a team that acknowledges themselves as artists first, releasing seasonal collections is just one aspect of the hustle. Customers have the option of creating their own pieces exclusive to them. Hats, shoes, and other products have been custom painted with iconic figures such as Michael Jordan, Lady Gaga, and Jay Z just to name a few. Not only can customers order custom duds, but they even customize the package in which it comes. Biggers, along with team member Sam Lowry, has gained the brand quite the respect with custom sculptures, hand painted hats, and speed paintings.
Noticeably this is what separates this brand from others and makes them truly unique. As artists with different perspectives and passions, the ideal behind each concept is so uncommon, setting them apart from other brands; hence the name. With the number of clothing brands emerging rapidly, the Unkommon Kolor team are fully aware that the competition is out there.
“Every week you turn around it seems like another group of people are trying to start up a brand. For us, it keeps us on our toes. We have to make sure we don’t become complacent and that whatever we are doing sets us apart from everyone else.”
Offering tees and hoodies for men and women, the collections ranged from collegiate inspired crewnecks to tribal feathered tees with more emphasis on imagery instead of words.
Next up for Unkommon Kolor is to keep up their reputation of quality, design, and production while allowing their designs to reach a greater audience. With several great things coming in the near future, the team plans to take their brand to the next level. Maybe collaborations with artists Kanye West or Kid Cudi? The future of Unkommon Kolor is definitely from infinite and beyond. Unkommon Kolor can be seen at www.theunko.com, boutiques Shogun Boutique and Centre in the Fort Worth/Dallas area, and also at Traffic Boutique in New Orleans.