Be Awear

Brixton Releases 2015 Spring Lookbook Video Featuring The Rooms

Brixton Releases 2015 Spring Lookbook Video Featuring The Rooms

Brixton Spring 2015 Video Lookbook from BRIXTON on Vimeo. Brixton comes with a large release for their Spring look. There’s a full run for men complete with tees, long sleeves, jackets, bucket hat, service pants, men’s shorts, and for women round-top, fisherman cap, fedoras, snapbacks and more. Check out the lookbook here and you can buy from the season here: […]

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Register For Behind The Hustle’s “FootWork” Course W/ Jason Mayden of MarkOne (LA)

Register For Behind The Hustle’s “FootWork” Course W/ Jason Mayden of MarkOne (LA)

On Saturday February 21st, Behind The Hustle will be hosting “FootWork” in Los Angeles. Just like events of the past that have helped educate young individuals with entrepreneurial ambitions, Behind The Hustle puts together an event that will help you learn a bit about sneaker design inspired Senior Global Design Director of Jordan, Jason Mayden. Event information: Ticket information HERE […]

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Rocksmith Clothing Rolls Out It’s 2015 Spring Release With Lil Herb + “I’m Rollin” Exclusive

Rocksmith Clothing Rolls Out It’s 2015 Spring Release With Lil Herb + “I’m Rollin” Exclusive

2015 marks the 10-year anniversary of NYC-based streetwear brand Rocksmith. The first collection of the year, titled “Sport & Street,” combines technical mixed-fabric athletic garments with the label’s signature music lifestyle vibe. Rocksmith pays homage to its Tokyo origin with its Tsuru bandana pattern of adapted Japanese motifs and “Rocksmith” written in Katakana. Other highlights include a pinch-stitch quilted French […]

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Hall Of Fame Releases 1st Brand “Be Remembered” Commercial

Hall Of Fame Releases 1st Brand “Be Remembered” Commercial

"Be Remembered" from HALL OF FAME LTD on Vimeo. Sports inspired athletic brand Hall Of Fame debuts their first brand commercial “Be Remembered”. Director Van Alpert is able to capture and show us Hall Of Fame’s broad international reach and its appeal within the world of sports and street culture. The commercial was shot on location in the USA, France, […]

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Sticks&Stones Prepares To Open New Flagship Store In Portland

Sticks&Stones Prepares To Open New Flagship Store In Portland

Article by Julia Cook An elk, a pastor, and a jeweler walk into a bar. Elk turns to jeweler and says, “Make me cool.” Jeweler replies, “Make me sustainable.” That’s the idea behind Sticks&Stones, the Portland, Oregon jewelry outfit that opens its flagship doors tomorrow. A gemologist by trade, crafting engagement rings, bolo ties and brooches from antlers has been […]

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Black Scale Women’s “Holiday Resort” Collection LookBook

Black Scale Women’s “Holiday Resort” Collection LookBook

Looks like Black Scale is coming out with a pretty big statement by releasing the Women’s Holiday 14 Resort Collection first in 2015. Of course you’ll find their staple t-shirt and over-sized prints but the bubble jacket is a great look for Winter along with the nice sweatsuit in different colorways. The full collection is now available at Black Scale […]

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Babylon Cartel Releases “Consign To Oblivion” Capsule Collection

Babylon Cartel Releases “Consign To Oblivion” Capsule Collection

The art direction of Gianni Lee has catapulted Babylon Cartel to new heights with his futuristic detailing on his apparel releases. Jumping into 2015 continuing their position as always being a standout clothing brand, Babylon Cartel releases it’s Consign To Oblivion capsule collection in which Gianni had this to say about it: “This new collection finds inspiration from the 1960s […]

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Ethik Clothing Co. Holiday II Unstructured Snapback & EST 5 Panel Hats Release

Ethik Clothing Co. Holiday II Unstructured Snapback & EST 5 Panel Hats Release

Ethik Clothing Co. releases some special Holiday pieces, mainly their Unstructured Snapback & 5 Panel Hats for the hat enthusiasts in need of new head pieces for 2015. Also available at the shop is the fast selling Varsity Fleece Jacket, the New York Bomber Varsity Jacket, and “Know No Boundaries” hooded sweatshirt. Visit the website at: http://ethikny.com/

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8&9 MFG. Co. Shares Their Latest Holiday ’14 Collection

8&9 MFG. Co. Shares Their Latest Holiday ’14 Collection

8&9 MFG. Co. Miami, FL. Holiday ’14 combines sports looks and universal symbolism in an ode to Miami grit and culture. This season 8&9 offers the Traplord Monogram duffel bag and backpack highlighted by leather appointments, red guts and acute attention to detail. Rounding out the collection is an embossed Keys leather wallet and Raw Rolling Papers wallet for the […]

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[Be Awear] Black Scale & JT&Co. Winter 14 Capsule Collection

[Be Awear] Black Scale & JT&Co. Winter 14 Capsule Collection

2014 was another great collaborative year for Black Scale. Always staying ahead of the curve with controlling their own destiny as far as what’s next, we find Black Scale connecting with JT&Co. The two San Francisco brands helped create the Radical Capsule Collection to close out the year for Black Scale and the release will happen on December 20th at […]

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