Coming off of the popular “Dear Struggle Rapper: I Am A Publicist, Not A Magician” podcast my good people Kevin Robinson, Carl Gillespie, and Nancy Byron shared to the public about bad clients and handling expectations, I thought to myself “there are some publicist that have bad etiquette too.” After sharing my thoughts with Kev, we both agreed the five I’m going to share with you guys are some real miscues publicist can fix and learn from also.
1. Not knowing who you’re submitting to.
I’ve learned this along the way after getting countless submissions from publicist and/or artist acting as their own publicist. I’ve had emails sent to me addressed to other websites. I’ve had emails sent to me addressed to the wrong person. Nothing worse than getting emails from someone who knows nothing about your site just looking to get placements. Take the time out to introduce yourself. Let the people know what you’re doing. It’s easier than just spamming their inboxes demanding you get coverage from them.
2. Not enforcing your client to promote features, not post, but features.
Features take long time to get together. Whether it is a Q&A, video interview, editorial feature, it doesn’t matter. Someone is taking the time out to show respect to you because they’re interested in what you’re doing. Nothing worse than after we feature your client and they don’t take the time out to mention their feature with your site. A good publicist will let their client know “Hey you need to show respect to this site and help spread your feature.” Remember, don’t let your clients think they deserved to be featured by anyone. People can stop showing love in an instant. Publicist should ALSO be promoting whatever release their client has. Nothing worse than a publicist not promoting. We’ve seen it happen.
3. Begging on the net to promote.
This is one thing that’s getting out of hand. Artist begging for promotion, publicist begging over the internet to people they’ve submitted to to post up whatever they’ve sent. Have a little patience and respect. You can only do so much after a submission comes in. Either the media individuals is going to read it, like it, and post it, or they’ll just pass over it until the next time they feel something is more interesting.
4. Only respecting the big sites that post your client’s work.
Everyone should be treated with respect. Whether it’s placement on Complex or Joe Tumor’s Hip Hop Blog, someone took the time to post up the work. A big thing that’s wild to me is that people will say “give me a list of the best sites, I’m trying to have this everywhere.” I think that’s the wrong approach. I would rather ride with 5-7 sites that continuously support me until others pay attention then try to be on every single site that still can’t guarantee your work will actually get the click-thru views. That’s why it’s also important to have your own site and really work on your fan base to help spread the word.
5. Only working with a client for money even though they suck.
This one is hilarious to me. I know we all need money. We all provide a service. But why would you promote something you wouldn’t listen to, read, pay attention to if someone recommended it to you. If I was a publicist I wouldn’t care how much money someone gave me (unless it had 5-6 zero’s included in the number) I wouldn’t support a bad client. That looks bad on your judgement and people will think all you do is promote bullshit. Be wise who you work with.