Article by J.J. Parker
In this day and age of tweets, wall posts, reblogs, and pins, just about everyone with a first grade reading level has something to say, or share, on the Internet. Do you lol at cats? There’s a site for that. Are you curious to find out what Ryan Gosling and Marlon Wayans’ baby would look like? There’s a site for that. How about gifs of people’s heads exploding? There’s a site for that, too.
To be completely honest with you, the Internet is a twisted place- there’s just too much stuff. The idea that someone can become “web famous” for doing virtually (no pun intended) nothing has compelled people to migrate to what can be called a digital gold rush. The treasure, however, is not just money, but also power.
Music journalism has been one of the hardest hit sectors of the digital gold rush after sites like Nah Right, Pitchfork, and Okayplayer became the authority on what was hot in their own worlds of music. These were sites that were, for the most part, created and run by Average Joes, and once the public saw their influence, they wanted to try too. Why not, right? No need for a magazine or an editor, or even writing for that matter, all you had to do was post that “new-new.”
Now we have hundreds of music blogs, many of them just regurgitating content, but all of them believing they’re the next big thing. It is exhausting trying to wade through all of the bs on the triple-dub (that’s www if you’re slow). The Internet has become a nightmarish Tumblr feed of bad blog after bad blog. All of a sudden everyone thinks they’re experts on something: expert parents, expert political strategists, expert relationship counselors… if there are so many experts in this world, why is it still such a mess?
I can’t speak confidently on every subject, but I can speak confidently on music. And if you really want to be taken seriously as a blogger, actually WRITE something. We should make it a point to no longer reward those who only post jpegs and mp3s (kind of like the Soup Nazi, but for music sites. “No tracks for you!”). The term “blogger” already has enough negative connotations, let’s try to reverse that. If you actually have something to bring to the table, we’ll gladly have you- there’s room, sit.
We just don’t want to hear that weak s#@t no moooooore! #kanyevoice