Photo by Karston “@skinnywashere” Tannis
Buy “Target Practice” HERE
Gerald Walker is a person who sees a challenge and runs towards it. While many in music are just consistently working on dropping EP’s in hopes that stardom shows up at their doorstep one morning, Gerald took a step in being more creative and giving fans and other artist a walk-through in the process of making his double album “Target” in a exquisite 52 week layout.
Working on the process on your latest work, what made you think “I need to write a book and speak on the process of Target?”
I always try to challenge myself personally. I already knew that I could put together a cohesive album but writing a book would be a challenge because it takes dedication. I believe our time on Earth is short and if anything unfortunate happened to me I wanted to leave something behind. Plus, I think I’ll get quite the kick of reading my 26 year old thoughts – as an elderly man – granted God allows me to become one.
This book is just now coming out; you talk about the 52 weeks of putting together your album, so when did you start actually piecing all of this together?
Well I started the book in fall of 2013 and it took me 15 months to complete. The 52 weeks are mainly a concept so people can read it over the course of a year. I felt it would be more digestible for readers that way. Whether one reads it in its entirety or each week doesn’t matter.
Who helped you with the order of making this a complete book that isn’t just random thoughts as most ideas and processes start?
I started putting it all together based off issues I would deal with. It’s honestly just a collection of stories and gems other industry homies, close family and friends would share with me. Not just a bunch of platitudes but one big amalgamation of shit I’ve gathered along the way.
Buy “Target Practice” HERE
What did you learn about yourself through the creation stage of the book plus the album?
I learned that I can do almost anything I want to (within reason) all it takes is dedication and commitment. It also showed me that I’m a more disciplined than I gave myself credit for. I wasn’t the model student in elementary & high school so teachers, guidance counselors and Principles told me how undisciplined and lazy I was. It stuck with me growing up to the fact that If I tried and failed I would say “yeah, they we’re right… I’m no good.” But after the completion of this project the self-dialogue changed to “yo, I wrote a book and dropped a double-album. And they’re both good too! F**k what anyone say! I can do whatever I want.”
We joked via Twitter about being included in Oprah’s book club but what if the possibility of your book being promoted by the mogul happened, how would you react?
I’d be shocked, appalled and excited to be honest. So much of making it in any industry now is based off notoriety. And her co-signs are beyond huge. I would also love it because the older women in my family would go nuts.