Here is the video premiere and breakdown with REDEFINERS’ own, Mentality with Paperham Lincoln (@PaperhamLincoln)
Let me start off with a congratulations extended your way. The Chicago music scene is definitely a competitive one right now and this video is a great segue into whatever you guys decide to do next.
Thank you. We’re just looking to be in a position in which we can compete with anyone.
Your director definitely has an eye and a feel for what you guys are trying to get across. How did you guys link up with @BenRifken ?
I (@MindOfMentality) met him at Columbia College Chicago one night while we were both at the gym because we lived in the same dorm building. We went to dinner that same night and my roommate Freddy and I discovered we had a lot in common with him so we started to hang out a lot in our dorm room. I didn’t discover he made videos until a week after I met him, we were talking about rap shows or something and the topic came up about a Game show we had both attended in Milwaukee. I actually had opened for the Game and to my surprise, he was there filming another opening act, so we connected with that. From there I just started making more music in college and he started shooting videos for me, now he’s a part of the #Redefined team making these insane visuals.
How did the idea for the video come about?
The idea for this video coincidentally came about at that same venue that Game show was at in Milwaukee. The venue is called The Rave. This is back in the middle of June, right after we played a set at the Logic show. The night before this Logic show, ATM (@AtmRedefined) and I had opened for Hoodie Allen for a sold out show and unfortunately Ben didn’t make it to that one. We went from rocking about 2,000 people Friday to about 65 on Saturday because we played on a side-stage. After the Logic show I was telling Ben about the night before and how much different it was and all this stuff, basically just trying to get him to believe we were capable of doing big things. We walked out into the main hall of the venue and Ben starts talking to us about doing a crazy visual to boost both of our careers. Basically it was one of the most inspiring talks of my life so far. So that’s where the idea was sparked.
The visual effects aren’t definitely next level, but I have to ask… Where are these broads taking you?
Hahaha, if I told you I’d have to kill you. Why do you think the song is named “They Never Knew”?
Message received loud and clear. Let’s move on before shit gets real…
What was the recording process for the song like compared to the recording process of the video?
The recording process of the song was exponentially quicker than the process for the video. The song took us probably 25 minutes max to record / finish up. The video however, took many days to film and work on throughout the summer.
Is there an underlying statement you guys are making with these visuals?
I think the underlying statement of the visuals we are now making with Ben is to go above and beyond anything we have previously done or that any other up and comer is trying to do. We want to make art that will last forever and makes people go “Damn,” when they see it. Our budget for this video was probably like $150.00 or something like that. Ben just set up everything in Madison, WI and we drove up from Chicago and we just made shit happen. It goes to show how motivated people can accomplish great things no matter what the circumstances are. We just are trying to push creative boundaries in anyway possible, no matter what.