By Anthony Simpson
Urban fashion has evolved drastically over the past decades with reoccurring trends, dismissal of fashion foes, and the arrival of new elements to its already distinctive style. Heavily impacted by ones environment and the artist on the big screen, urban fashion complements the expressions and attitudes of hip-hop culture.
When Hov told us to change clothes, button ups became the new thing, Killa Cam made it cool to wear pink, and Yeezy came so far from left field yet, his influence left us packing up the throwbacks, baggy jeans, and tall tees. From fresh to swag, bling to ice, and hardwood classics to fitted jeans, this ever transforming culture is becoming prominent in the world of fashion with room to expand.
More recently the arrival of camouflage print has taking wave becoming “that” new trend. Whether it’s in your own closet or favorite rapper’s rapper’s closet; camo is increasingly becoming that extra swag to ones outfit.
It can be said that this new trend has gone viral, imprinting itself across all spectrums and sexes. In A$AP Rocky’s new video Brand New Guy featuring ScHoolboy Q (off the LiveLoveA$AP mix tape), he rocks a Bathing Ape Camouflage Gor-Tex Snowboarding Jacket while ScHoolboy Q is a little more subtle in camo print pants. Hip-hop’s bad girl Rihanna was recently spotted at the Coachella Music Festival in an over-sized camo print jacket.
A number of streetwear brands have also incorporated the new camo trend. A Bathing Ape or BAPE, a Japanese clothing line made popular by rapper and producer Pharrell Williams has made camo print a signature of their company. A Bathing Ape has also put a new twist on their signature making the once traditional camo print more futuristic.
Other brands that include 10 Deep, Crooks and Castles, OBEY, COMUNE and numerous others, that can be found at websites like www.Karmaloop.com and www.mltd.com, have also been influenced by the new camo print trend.
Currently, camo shorts have been the rave for the past summers while jackets have recently started to make an appearance throughout the fall and winter months. With the return of tank tops on the scene there has been an increase in production of tanks that feature the camo print. Beanies and snapbacks have always added that extra edge to an outfit and with companies like New Era always on the lookout for the hottest new trend they have began to feature hats with camo lettering and brims.
Although this trend could just fade away like Coogie sweaters and hammer pants, for the time being it’s here to stay.